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Texting 101: The Guide to Understanding Business Text Messaging

You might think you already have a good understanding of text messaging. After all, who doesn't know how to send a text message these days? That being said, business text messaging is a lot more complex. Do you know the difference between a short-code and a long-code? Did you know that you can text from a toll-free number? Do you know the costs, restrictions, and legal risks of each of these methods? When I say business text messaging, I'm not simply referring to how employees communicate with customers or leverage text as a marketing tool. Keep reading, and we'll answer the questions above and help you understand when and where to use text messaging as part of an overall communication strategy.

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Text Conversations vs Mass Texting - Which Is Better?

“With great power comes great responsibility.” Nobody on the Call-Em-All team ever thought Uncle Ben’s words to Peter Parker would apply to our work, but SURPRISE! That’s the exact mindset that comes with leading the industry charge for automated text messaging.

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Introducing Text Message Opt-Outs Using Machine Learning

When your well intentioned mass text lands in the wrong mailbox you can face a barrage of replies that range from the polite to the profane. Many people reply to the text with a simple request to be removed from the list, but they fail to use the “STOP” response, or another defined keyword, which triggers an opt-out. This means they will continue to get more unwanted texts fueling their frustration. Using machine learning, we’re trying to make this a thing of the past.

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Group Texting for Business, The Long & Short (code) Of It

With 97% of Americans using texting at least once a day, it is the most widely used application on a smartphone¹. Messages sent via text are read more often and faster than other forms communication, but business texting, and more specifically group texting for business, has struggled to gain adoption due to limitations and regulation. Recent changes in technology and legal requirements are making texting a more viable solution for businesses. Let's take a look at the various ways that texting works today, the changes, and why it's better for you.

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About

Call-Em-All's automated messaging service allows you to send a voice broadcast, group text, or both to every phone number on your list. Clients include Amazon, Siemens, BBB, YMCA, San Antonio Spurs, Avon, and Syracuse University.

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