This week, Southern Methodist University experienced a campus wide power outage. Dorms, dinning halls, and classroom buildings were all closed. You can imagine the student's frustration when, on top of being told to evacuate, the university's call and text system didnt work. Turns out their broadcasting system relied on a local source of power, as well. SMU relied on Twitter to release updates, but Twitter status updates only go so far in this situation. Now they are dealing with the fallout of angry parents and students who are blaming the university for creating additional anxiety during a crisis.Read more »
I have been tasked with the job of introducing myself to all Call-Em-All customers. You would think talking about myself wouldn't be hard because we all love talking about ourselves, right?! WRONG! I dread the idea of blabbering on about myself in a long blog. Hey bear with me, I promise to throw in some jokes and Taylor Swift lyrics to keep you entertained.Read more »
Text message marketing, what does it all mean?
The emergence and adoption of mobile marketing among businesses seems to mirror that of social media – everyone is talking about it; few businesses are using it; and of those using it, very few are using it well. According to the 2010 U.S. Local Mobile Advertising and Promotions Forecast, text message marketing spend was $90 million in 2009 and is expected to hit $6.52 billion in the next four years. Yet despite this rapid growth, text message marketing, particularly text message coupons are still very much in their infancy. Although most businesses are fully aware of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) many marketers still have not found effective ways of harvesting that potential and transforming it into sales. For this reason, we are providing a list of some of the potential opportunities and challenges that marketers will need to acknowledge if they are going to have a chance at harnessing the power of mobile couponing.