Introducing Text Message Opt-Outs Using Machine Learning

When your well intentioned mass text lands in the wrong mailbox you can face a barrage of replies that range from the polite to the profane. Many people reply to the text with a simple request to be removed from the list, but they fail to use the “STOP” response, or another defined keyword, which triggers an opt-out. This means they will continue to get more unsolicited texts fueling their frustration. Using machine learning, we’re trying to make this a thing of the past.

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