With 97% of Americans using texting at least once a day, it is the most widely used application on a smartphone¹. Messages sent via text are read more often and faster than other forms communication, but business texting, and more specifically group texting for business, has struggled to gain adoption due to limitations and regulation. Recent changes in technology and legal requirements are making texting a more viable solution for businesses. Let's take a look at the various ways that texting works today, the changes, and why it's better for you.
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