Tag Archives: sms coupons

Dallas Morning News write up on mobile marketing & Call-Em-All

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Posted by Call-Em-All on June 20, 2010 – 5:18 pm
Filed under In The News, SMS Text Messaging

This week, The Dallas Morning News wrote a flattering article about Call-Em-All and how a local burger chain is using our text-messaging platform to send text coupons to its customers.

Scotty P’s Hamburgers, a family owned and operated restaurant chain with seven locations, has been a staple in the Dallas community and its surrounding suburbs for the past 10 years. To reward its customers for their business, Scotty P’s sends text messages that contain exclusive deals.

To show The Dallas Morning News just how quick, easy, and effective his deals are, owner Scott Pontikes sent out texts at 10:30 a.m. to 64 customers who had designated one of the Scotty’s P’s locations as their restaurant of choice.

The first customer arrived at 11:15 a.m. with his text message on his phone in hand – followed shortly thereafter by 11 more text-toting customers with at least one other person in tow. The payoff – an extra $200 in sales.

Check out the full story from Sunday’s edition of The Dallas Morning News, here.

What Every Marketer Needs to Know About Text Message Marketing

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Posted by Call-Em-All on June 10, 2010 – 6:55 pm
Filed under SMS Text Messaging, Tips & Tutorials

text message marketing What Every Marketer Needs to Know About Text Message MarketingText message marketing, what does it all mean?
The emergence and adoption of mobile marketing among businesses seems to mirror that of social media – everyone is talking about it; few businesses are using it; and of those using it, very few are using it well. According to the 2010 U.S. Local Mobile Advertising and Promotions Forecast, text message marketing spend was $90 million in 2009 and is expected to hit $6.52 billion in the next four years. Yet despite this rapid growth, text message marketing, particularly text message coupons are still very much in their infancy. Although most businesses are fully aware of the marketing potential of text message couponing (namely its ability to reach customers anywhere, at anytime, with any message) many marketers still have not found effective ways of harvesting that potential and transforming it into sales. For this reason, we are providing a list of some of the potential opportunities and challenges that marketers will need to acknowledge if they are going to have a chance at harnessing the power of mobile couponing. Read More »